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From AのAPIを使ってリスティング広告のテスト

リクルートとSun Microsystems主催の「MashUp Award」用に、リクルートが「カーセンサー」「じゃらん」「Smatch」「From A」のAPIを各々公開している。Awardに応募する気はまったくなかったのだが、締め切りの7/31間際になって急にアイデアを思いついたので、2日間で作って投稿してみた。このブログの右サイドバーの一番下に貼ってあるのがそれで、「from A via G」と名付けた。Got2do経由でFrom Aのデータをとるので「via G(G経由)」というわけ。安易な名前だ。ウェブサイトの内容に最適なバイト情報を表示する所謂リスティング広告で、訪問者のアクセス場所に応じてその地域の情報が表示されるようになっているあたりがちょっとした演出か。マッチングにはお馴染みの「TEDDY-G脅威のテクノロジー(以下略。U2B PlayerみたいにクリックするとLightboxライクに拡大されるとか、Google Maps->Blogを使って地図を表示するとか凝ったことをやれば見栄えがしたんだろうが、なんせ突貫工事だったので時間切れ。ははははは。アサマシ(アフィリエイト)でも何でもないので、貼る人もいないと思うが、貼りたければ貼りたいところに <script type="text/javascript" src="http://www.got2do.com/api/viaG.php"></script> とオマジナイを書けばよし。

たぶん裏には色んな思惑があるだろうAwardというネタとは言え、さまざまなAPIを公開したリクルートは立派だと思うし、どのAPIもそれなりなので、どんな作品が作られたのかAwardの結果が楽しみである。その一方で、仕様については結構お粗末だなあと思う点も多かった。カーセンサーAPIなんかはフリーワード検索ができるので使い勝手がいいのだが、From AのAPIについては「関東版」「関西版」と言った版や、決められたカテゴリから選ぶだけなのでMashUpしにくい。加えて、結果として返ってくるXMLのスキーマの設計がイマイチで、「何でここはわざわざ入れ子なんだろう」とか「これは別々のタグで分類すべきでは?」とか素人目に見て何だかキモチワルイ点が多いのだ。もともと公開を前提としてないデータベースがあって、それをそのままXMLにしてアウトプットしてるんだろなあ、とか推測するのだが、この辺も兎に角MashUpしにくい点だった。

まあ、その辺はグダグダ考える前にAPIを公開してしまった心意気の方を評価できるからいいのだが、From AのAPIのエラー処理で、「403」とかをわざわざXMLにして返すのは何だかなあ、と思った。本来サーバがステータスコードとして返せばいいものだし、これではSOAP Web Servicesの悪夢の復活である(From A APIがどういうステータスコードを返すか調べずに書いてるが、ステータスコードもきちんと返してたらそれはそれで冗長)。大企業が「API公開」すること自体は快挙だと思うのだが、だからこそこの辺はきちんとRESTfulにしてほしかった。「ウェブ進化論」読んで変な気を起こした変な大企業がリクルートの動きに倣ってGeeksの夢をまた破壊しても困るので。
素人なのにケチつけてごめんね。おかあさん初めてMashUpしたからごめんね。

最近「Youtubeに広告を貼ってみる」とか「U2B Player」とかでリスティング広告の真似事をしてみていて思うのが、広告も情報、コンテンツの一部だということだ。サイト内容と広告内容のマッチング加減がツボにはまればはまるほどその意義は高まる。でもって、決して「きちんとマッチする」ことではなく、ユーザの「ツボにはまる」ことが重要なのだ。ご存知の通り、「TEDDY-G脅威の(以下略」は寧ろマッチング精度が低いことがRemix価値を向上させている(私以外にそう思ってる人はいないかも知れないが)。既存のメディアに関しても、HDDレコーダやIP放送やVideo Podcatingやら何やらが浸透していったとしても、CMフィルムそのものの価値とメディア自体との相性次第で早送りされたりカットされたりはしないんじゃないだろうか。週末の朝の子供番組の某玩具メーカーのCMは商業的すぎてちょっとナニだが、仮面ライダーカブトの合間に流れるオロナミンCのCMなんて、本編と相俟ってかっちょいいです。

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